New Delhi, January 27 –“Search solutions to the worldly problems in Needonomics as Indian Knowledge System creating synergy between ancient wisdom and contemporary issues”, justified Prof. Madan Mohan Goel, Former Vice-Chancellor known as founder Needonomics School of Thought superannuated from Kurukshetra University. He was addressing the students and staff of the Ramjas College, University of Delhi on the topic “Indian Knowledge System: Relevance of Needonomics”. Prof. Manoj Kumar Khanna Principal of the college presided over the function. Dr Surinder Dahiya HOD Commerce delivered the welcome address and presented a citation on the achievements of Prof. M.M. Goel.
We have to understand and adopt the principle of needonomics in totality which includes needo-consumption, needo-saving, needo-production, needo-investment, needo-distribution, altruism, needo-trade for glocalization ( think globally and act locally), explained Prof. Goel.
To create demand for the goods and services, there is a strong case for adopting the NAW (Need, Affordability and Worth) approach to international marketing, believes Prof. Goel.
For ensuring Swarnim Bharat towards 2047, the corporate governance has to adopt street SMART and SIMPLE models with spiritual input flowing from Gita and Anu-Gita told Prof. Goel.
All challenges and worldly problems in the present era call for understanding the gita-based principle of ‘Needonomics’ with spiritually guided materialism (SGM) strategy for needo-wealth, needo-health and needo-happiness, said Prof. Goel.
We have to address illness in the behaviour of all the stakeholders as consumers, producers, distributors, traders, policymakers and politicians, told Prof. Goel.