Mumbai , February 07 : “ For India @100 as Swarnim Bharat towards 2047, we must become street SMART with Needonomics as common sense approach ”, justified Prof. Madan Mohan Goel, Former Vice-Chancellor known as founder Needonomics School of Thought superannuated from Kurukshetra University. He was delivering valedictory address of the International Multidisciplinary Conference organised by H.R. College of Commerce & Economics here today. His topic was “Relevance of Needonomics for India @100 as Swarnim Bharat”. Prof. Pooja Ramchandani Principal of the college presided over the function. Dr Jaya Manglani convener delivered the welcome address and presented a citation on the achievements of Prof. M.M. Goel.
We have to understand and adopt the principle of needonomics in totality which includes needo-consumption, needo-saving, needo-production, needo-investment, needo-distribution, altruism, needo-trade for glocalization ( think globally and act locally) , explained Prof. Goel.
To create demand for the goods and services, there is a strong case for adopting the NAW (Need, Affordability and Worth) approach to international marketing, believes Prof. Goel.
We must search solutions to the worldly problems in Needonomics as Indian Knowledge System creating synergy between ancient wisdom and contemporary issues, told Prof. Goel.
All challenges and worldly problems in the present era calls for understanding the gita based principle of ‘Needonomics’ with spiritually guided materialism (SGM) strategy for needo-wealth, needo-health and needo-happiness, said Prof. Goel.
We have to address illness in the behaviour of all the stakeholders as consumers, producers, distributors, traders, policymakers and politicians, told Prof. Goel.