New Delhi, December 30 : “Global financial and business environment in present times calls for an understanding of Gita-based Needonomics as an idea of India”, justified Prof. M.M. Goel, Former Vice-Chancellor and founder Needonomics School of Thought superannuated from Kurukshetra University. He was speaking today in the online Valedictory Session of the International Conference on Global Financial and Business Environment – 2022 organised by the New Delhi Institute of Management. His topic was “Understanding of Needonomics as Indian Economic Thought for Global Economy in Present Times”. Dr V M Bansal Chairman NDIM presided over the valedictory function. Prof. Teena Singh Registrar NDIM delivered the welcome address and presented a citation on the achievements of Prof. M.M. Goel.
We have to understand the global financial and business environment in totality which includes the financial institutions, government, individuals and firms around the business in the economy, explained Prof. Goel.
To create demand for the goods and services, there is a strong case for adopting the NAW (Need, Affordability and Worth) approach to international marketing, believes Prof. Goel.
For improving the global financial and business environment in present times, corporate governance has to adopt street SMART and SIMPLE models with spiritual input flowing from Gita and Anu-Gita told Prof. Goel.
All challenges and problems in the present era call for understanding the gita-based principle of ‘Needonomics’ with spiritually guided materialism (SGM) strategy for needo-wealth, needo-health and needo-happiness, said Prof. Goel.
We have to address illness in the behaviour of all the stakeholders as consumers, producers, distributors, traders, policymakers and politicians, told Prof. Goel.